Our clients : B2B public relations
Whatman


In 1985 Whatman Ltd sets up a French subsidiary to back up the development of its Balston brand on the industrial filtration market. In 1993 Whatman launches its range of laboratory gas generators.

Our agency manages the B2B communication in France of these two product lines until 2001.

Since then Whatman has concentrated exclusively on the biotechnologies sector.


Actions undertaken
B2B public relations campaign :
Over and above these gains in brand awareness, these campaigns produce results that are constantly assessed in partnership with the marketing department and the sales forces.

This enables the promotion plan to be revised from one year to the next and the creation of an in-house database (input of 2000 leads per annum)- a veritable relational tool and an engine for the development of the company on the French market.

 
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