
The mythical brand is celebrating its 60th birthday.
The opportunity to recall the originality of its
undertaking and the economic health of this "Tom Thumb"
of the distribution sector, the leader in the technical mountain
gear and diving market.
Au Vieux Campeur has 5 sales sites: Paris, Lyons,
Sallanches, Thonon les Bains and Toulouse.
In Paris there are 21 specialist shops each selling
only one family of products and with their successive openings
in the heart of the Latin quarter, a veritable Au Vieux Campeur
village has been created :
250 employees including 140
sales people.
A turnover of 350 million in
2000 making Au Vieux Campeur the leader of the French market for
skiing and technical mountain gear and the co-leader of the diving
market.