Our clients : Press relations
Au Vieux Campeur


The mythical brand is celebrating its 60th birthday.

The opportunity to recall the originality of its undertaking and the economic health of this "Tom Thumb" of the distribution sector, the leader in the technical mountain gear and diving market.

Au Vieux Campeur has 5 sales sites: Paris, Lyons, Sallanches, Thonon les Bains and Toulouse.

In Paris there are 21 specialist shops each selling only one family of products and with their successive openings in the heart of the Latin quarter, a veritable Au Vieux Campeur village has been created :
250 employees including 140 sales people.
A turnover of 350 million in 2000 making Au Vieux Campeur the leader of the French market for skiing and technical mountain gear and the co-leader of the diving market.

 


Actions undertaken
Press campaign

   

60

160
mentions
in the press
full page in le Monde,
le Figaro...
contacts with
journalists in the general written and audiovisual, economic, sport and leisure, marketing and distribution press

 


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