Our clients : Public relations
Toyota Motor Manufacturing France


On January 31, 2001, the first Yaris comes off the Toyota Motor Manufacturing France production line in Valenciennes.

The choice is made : it will be an on-site event for the local employees, the Japanese staff and the international press with a mix of the sensational and conviviality.


The agency was responsible for the design and the complete staging of the event, including the feat of setting up a marquee right at the end of the car production line and putting on an enthralling show in front of 1500 Toyota members and 250 journalists.