Our clients : Press relations / Public relations
The Plastic Film Manufacturers Association

What response can be given to the disastrous and frequently perceived image of a plastic bag polluting nature and harming animal life ?
Our agency has been given a three-year assignment by these members of the Plastics Federation.

The approach is made on different ground to that of the environment: the teaching of the plastic trade and educating the public in its proper use.

Reassert the value of the plastic film, its advanced technology, its many uses, its " barrier " effects, the efforts made under the NF Environnement label, an industrial outlet present throughout France thanks to its many small and medium size enterprises...

Actions undertaken

Press relations
"The future beyond appearances",
press conferences at the Packaging Shows on the subject of the NF Environnement.check-out bag

Public relations
Creation and launching of the educational site "In search of plastic film" intended for secondary school teachers and pupils.


   

150

205
mentions in the press
mentions by
journalists of the
technical, economic, environment, distribution, youth and educational press, national and regional daily press

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