What response can be given to the disastrous
and frequently perceived image of a plastic bag polluting nature
and harming animal life ?
Our agency has been given a three-year
assignment by these members of the Plastics Federation.
The approach is made on different ground to that
of the environment: the teaching of the plastic trade and educating
the public in its proper use.
Reassert the value of the plastic film,
its advanced technology, its many uses, its " barrier "
effects, the efforts made under the NF Environnement label, an
industrial outlet present throughout France thanks to its many
small and medium size enterprises...
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Actions undertaken
Press relations
"The
future beyond appearances",
press
conferences at the Packaging Shows on the subject of the NF Environnement.check-out
bag
Public relations
Creation
and launching of the educational site "In search of plastic
film" intended for secondary school teachers and pupils.
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Website |
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