The leading world manufacturer of both LCD
projectors and digital cameras, SANYO is developing a European
press relations strategy as a major promotional action for goods
sold under the SANYO brand.
The market shares in France of these products
increased by 4.89 to 8.3% between 2002 and the first quarter of
2004.
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15 |
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annual product launches,
organisation of press trips to
Munich, Satis, Cebit, and IFA,
organisation of test rigs
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Growth of mentions in the press
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550 |
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mentions in the press
since July 2002
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400 |
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contacts with journalists
in the
image-sound, IT & high-tech press.
+ weekly male/female press
and corporate press
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| Website |
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