Our clients : Press relations
Monceau Assurances Mutuelles Associées


Monceau Assurances is a mutual insurance group that operates on the life insurance, pensions, reinsurance and general insurance markets.

Capma & Capmi, a mutual insurance company of the group, has been offering for nearly 50 years supplementary pension systems with optional capitalisation points, products that have really come into their own in this period of overhauling of the French retirement system.

Thus the need for Monceau to make its products known, notably through a very influential insurance-finance press.

As a mutual insurance company, Capma & Capmi is structured into associations of members distributed throughout France. The regional press relations set in place for the Departmental annual general meetings of Capma & Capmi are for the company a valorisation tool for its members.


Actions undertaken
• Press relations strategy and campaign.
• Launch of products and press follow-up of local annual general meetings of members.

   

107

60
mentions
in 2003 in the
national and specialised
press
mentions in 2003
in the local press
and in the agricultural press
   
   
 
162
   
400
 
contacts with
journalists in the
economic press
and specialised finance
and insurance press

contacts with
journalists
in the daily regional press
and the agricultural press

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