Our clients : Public relations
Goodfellow


The leader in the distance selling of metals and materials in small quantities for research & development, Goodfellow is strengthening its presence with its French users and potential customers in the research and laboratory field.

2003 turnover in France: +13%


Actions undertaken

• Positioning study, public relations for the research sector, CNRS, CEA, grandes écoles...

• Press relations (press articles, press kits) for the laboratory and fundamental research sector and the aeronautical, nuclear and surface treatment industries...

• Marketing mix campaign

• Media plan (advert design)

• A relational strategy (e-mailing and trade shows)

• Analysis and management tools (opportunity studies in the research field, on-going assessment of returns on investment)


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