Press relations

The indispensable engine for gaining market shares is the relationship a company forges with its customer. Press relations enable this relational value to be conveyed to the journalist. It is vital for the journalist to understand it in order to be then able to translate it for the readers.

Our method :
• Get to know and understand our clients in their environment.
• Build up a bilateral relationship with the journalists.
• Make two values complementary: that of the company and that of the newspaper.

Didier Gras Communication specialises in press relations with the national mainstream and trade press, in particular the economic and financial institutional press, the industrial, information technology and technological press, the distribution-marketing press and the leisure-tourism press, e.g.: SANYO FISHER SALES, Monceau Mutuelles Assurances, Au Vieux Campeur, C2A Informatique...

The agency also deals with the regional and local press in the context of spatial planning operations or events organised by our clients with a regional impact.

 

Public relations

You have ideas and an ambition for your firm. The people who interest you must share them with you.
In order to attain the objectives our clients set us, we conduct creative, effective and pragmatic public relations campaigns.

B2B public relations : Communicate from professionals to professionals... in order to get closer to the customer.

Design and management of the promotion plan, press relations, media plan, direct marketing, e-strategy, events...

A consistent and pragmatic management of all these techniques in order to ensure greater presence for our clients on their markets and enable them to develop their business. Clients: Goodfellow, Whatman Group, Plastic film manufacturers association...